Why free period pants? Our founders explain the method behind the madness
By Nikki Michelsen
Nov 9, 2022
Hi lover of period pants,
Thanks for joining us. No doubt you’re here because you’re wondering why any brand would give away a huge quantity of their new product stock on launch day, or because you’re wondering what the catch is and searching for some small print that’s seemingly invisible. (To address the last point: stop looking for the small print, it doesn’t exist.)
When we decided to launch period pants, we tested a whole bunch on the market and frankly, didn’t love them. Between us, we found the gusset too thick, garish styles (often tarnished in waistband logos), unexciting colours and too much synthetic material. To make matters worse, you had to stare at uninspiring underwear as you hand-washed it every day you bled. We wanted to develop a product that we loved, that we looked forward to wearing because it felt that damn good - not only the literal feel of soft af fabric, but also that feel-good feeling of wearing something you feel utterly fantastic in. Beautiful colours and modern shapes shouldn’t be exclusive to non-bleed days. We want you to feel your best, every single day of your cycle.
Our mission remains the same, to change the way that people experience their entire menstrual cycle. We want you to have the best products that truly exist to support you. With our move into the period pants space, we’re continuing to build the brand we always wished existed - one that’s there for you every damn day of your menstrual cycle. And because it’s all about you, we couldn’t pass up the opportunity to give back to our community in a big way.
Through countless fittings and wear trials, we realised that as soon as people stepped into ohne period pants, they fell in love with them. We can tell you one hundred times over about how comfy they feel or how well they fit, but until you’re pulling them on in the comfort of your own home, you're just taking our word for it. So, here’s 1000 pairs for our much loved community, in the hope that you fall head over heels in love with ohne period pants and decide to spread the word to all of your favourite people.
We can’t wait to hear what you think.
Love Leah and Nikki x
ohne founders and best friends
Image credit: ohne
