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our guide to shopping small this black friday

Culture

11th November 2021

we know how overwhelming black friday can feel — the onslaught of emails, the cacophony of sales, the pressure to buy everything under the sun...it’s a lot. to cut through some of the noise, we’ve decided to be more intentional and highlight our favourite small businesses who could use your support this black friday. feel good knowing your money is going to small businesses with big hearts. without further ado...

This Story Jewellery

This Story is an independent, ethical jewellery brand built on the desire to inspire storytelling and express individuality. Every single piece is handcrafted with love and care from recycled sterling silver.

Selfmade Candle Co.

elevate your space with the subtly delicious scents of selfmade candle co.’s Natural soy wax candles. each blend is Made with essential oils and Hand-Poured in London with lots of love.

What the Mood

fill your home with what the mood’s colourful, contemporary and cute af lighting structures. these one-of-a-kind pieces add a whimsical, yet modern touch to any room. plus: each piece is handcrafted using an eco-friendly resin. wins all around.

Yeye Mi

yeye mi is a self-care and afro-wellness brand dedicated to creating products and services that help people prioritise their wellbeing and be their best selves. from satin scrunchies to serums — yeye mi is creating luxurious products built around community needs.

Naked Clay Ceramics

Inspired by the natural colours and textures of the earth, Naked Clay Ceramics is a collection of quiet, tactile, minimal style tableware and homeware in black stoneware and white porcelain.

Dr Botanicals

Dr Botanicals is a London-based Vegan Skincare Brand that believes in a more humane, caring world. hot tip: their pomegranate sleeping mask is an ohne team fave.

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